As Jay Z sees it, there is a clear solution to the problems facing musicians in the streaming age. They should band together — behind him, of course. Facing competition from Spotify, Google and other companies that will soon include Apple, Tidal will be fashioned as a home for high-fidelity audio and exclusive content. The move may bring financial benefits for those involved, but it is also powerfully symbolic in a business where musicians have seldom had direct control over how their work is consumed.
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Tidal stylized in all caps is a subscription -based music , podcast and video streaming service that combines lossless audio and high-definition music videos with exclusive content and special features on music. Tidal was launched in by Norwegian public company Aspiro and is now owned by Project Panther Bidco. With distribution agreements with all three major labels and many indies ,  Tidal claims to offer access to more than 60 million tracks and , music videos. Tidal claims to pay the highest percentage of royalties to music artists and songwriters within the music streaming market. While some observers praised the high fidelity, lossless audio quality, and higher subscription fees which would result in higher royalties to the artists and songwriters, others felt the high subscription fees and exclusive Tidal content from the artists involved could lead to more music piracy. Tidal has claimed to have over 3 million subscribers,  although the veracity of those claims as well as their reported streaming numbers have been questioned. The launch was supported by Sonos and 15 other home audio manufacturers as integrations partners. Aspiro was purchased by Project Panther Bidco Ltd.
Please refresh the page and retry. The album was initially only available on one music streaming service : Tidal. Tidal started life in when three employees of a Swedish telephone network met and decided to start a company that used WAP, an early precursor to mobile internet, to develop services to sell to phone networks. The company partnered with European phone manufacturers including Nokia and Ericsson during their ascendancy in the nineties. A spiro launched a music streaming service, WiMP, in For months, Jay-Z had been planning a move into music streaming.