Google Play Music failed to attract as many subscribers as rivals such as Spotify and Apple Music, despite being pre-installed as the default music app on millions of Android phones. YouTube Music will offer more than 60 million songs to stream, but will not have a download store to buy music. One analyst said focusing on the YouTube brand was the "right strategy". The messaging was very confused," said Joseph Evans, head of tech at Enders Analysis. Google Music was launched in It let users store their existing music collection in the cloud, and buy more songs to download. It was later rebranded Google Play Music and added music streaming in
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Abner Li. Most YouTube Premium users are primarily interested in ad-free video playback. However, the top subscription tier also includes Music Premium, and Google is now advertising that fact in the primary YouTube app and offering to open YouTube Music.
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