Looking for a way to stand out on your social media channels? To use a series of images , you create the images separately and then combine them to create the GIF. The second way to create a GIF is to use a short clip from a video. One of the most popular GIF creators and a personal favorite is Giphy. More on that later!
What Are GIFs Made Of?
How to make a GIF with Photoshop
GIFs are helpful for creating eye-catching ads, or connecting with your followers through moments from pop culture. Think of GIFs as the midpoint between images and videos. The main advantage of using GIFs is that you can tell a story or emphasize a point in a flash. GIFs have exploded in popularity in recent years. Tenor processes over million GIF searches per day. This article will show you how to make a GIF using four different methods. Add them to your social media posts to delight and engage your followers. Bonus: Get the always-up-to-date social media image size cheat sheet.
#1: Create Your GIF With Giphy
Animation credit: Tumblr. Members were invited to share their perspective on the GIF format as part of their content marketing mix. Buzzfeed , arguably one of the most prolific GIF users in the publishing world, added:. Animation credit: Will Herring, Buzzfeed. GIFs are a mini-vehicle for storytelling, capturing emotions and communicating them in a concise way that words and pictures alone cannot. An animated element goes a long way towards bringing an idea to life, and turning an ordinary static image into an extraordinary, eye-catching concept. GIFs help us trim the fat and highlight the core emotional truth behind an instance or idea.
Research suggests more and more people agree with the second two statements. Today, consumers are bombarded with information and messages throughout every day. We get email at work, lectures in class, notifications on our phones, and information overload everywhere. These bite-size pieces of communication have already taken over our personal communication habits and are now making their way into our work lives. Animated GIFs — once only used on Twitter, Reddit, and other social media platforms — are now major players in the business world.