There's a YouTube channel for nearly any interest—even the ones you didn't know you had. The video-sharing hub's embarrassment of riches can be overwhelming, making it hard to know exactly where to start. Whether you want to follow a seasoned explorer as they travel the world, find a new hairstyle to wear to work, or learn how to cook those mouthwatering dishes from your favorite movies and TV shows, this list has something for everyone. It's not a compilation of the most popular and highest-paid YouTube celebrities , but rather a selection of engrossing channels curated and ranked by TIME's tech writers, ranging from stylish cooking to quirky comedy, video game peculiarities and more. Our goal is simple: to help you navigate YouTube's countless channels, and hopefullly find some of the site's novelties you might otherwise have missed. Beauty and makeup how-tos are a massive YouTube genre, and with over 5 million subscribers, Carli Bybel is one of the top vloggers in the category. Carli Bybel. You'll find plenty of YouTube channels angled at helping you get things done faster with lifehacks. That's not Simone Giertz's shtick. Her videos instead explore what happens when you do the opposite, namely building useful-looking robots that turn out to be hilariously awful at their jobs.
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Although the most-viewed videos were initially viral videos , such as " Evolution of Dance " and " Charlie Bit My Finger ", the most-viewed videos were increasingly related to music videos. In fact, since Lady Gaga 's " Bad Romance " in , every video that has reached the top of the "most-viewed YouTube videos" list has been a music video. Although some of the previously most-viewed videos are no longer listed on the site, reaching the top of the list is still considered a tremendous feat. In November , a Nike advertisement featuring Brazilian football player Ronaldinho became the first video to reach one million views. An early metric of a video's popularity was the so-called Billion View Club, videos which had succeeded in reaching over 1 billion views since their initial upload. In December , " Gangnam Style " became the first video to reach one billion views. With numerous videos readily clearing one billion views by , more interest has been on two and three-billion views and higher metrics. In May "Gangnam Style" became the first video to exceed two billion views. The majority of these videos in the Billion View Club have been commercial music videos by popular artists, but the list has included oddities, typically programs aimed at children.
Based on your location, we recommend you check out this version of the page instead:. Laura Ludena is the global head of research for YouTube ads. She conducts research to understand all the ways people turn to online videos — and to YouTube in particular — around the world. What can I say? That used to mean blogs and reviews, but lately, I find watching videos is the best way to learn and get that more in-depth understanding. And the more we dug into what kinds of videos people turn to for learning, we noticed a pattern. Here are a few examples:. You may have come across one of these deceptively simple videos: People film themselves going about ordinary tasks like cooking , studying , cleaning , or exercising. The cynic in you may think, "Are people no longer self-sufficient? They have to watch a video to be able to study or clean or cook?